Background

LSEG Risk Intelligence is a global leader in payment and identity solutions, providing important tools to help organizations mitigate risk, ensure compliance, and optimize operations. Our client’s solutions empower businesses to make informed decisions, enhance security, and improve customer experiences.

I was tasked with developing compelling copy for two innovative products: Global Account Verification (GAV) and Document & Biometric Verification (DBV). These solutions were designed to combat emerging threats like deepfakes and payment fraud, while enhancing operational efficiency and regulatory compliance.

The Process

To craft effective messaging, I collaborated closely with product managers, engineers, and marketing teams to gain a deep understanding of the target audience, product features, and business objectives. I employed a user-centered approach to develop clear, concise, and persuasive copy that resonated with our customers.

  • UX Writing: Developed clear and concise product copy for both GAV and DBV, including:

    • Product descriptions and key features

    • User interface text and error messages

    • Onboarding flows and tutorials

  • Ad Copy: Wrote engaging copy for social media and email campaigns, including:

    • Creating attention-grabbing headlines, subject lines, body copy, image copy, post copy, storyboards, and video scripts

    • Developing strong calls-to-action

  • Product Page Copy: Developed persuasive product page copy that highlighted the benefits of each solution, including:

    • Clear and concise product descriptions

    • Compelling value propositions

    • Features and benefits

    • Strong calls-to-action

    • SEO-optimized content

  • Videos: Wrote content outlines and scripts for product explainer videos, focusing on key benefits and use cases.

  • Lead Gen Content: Created lead generation assets, including:

    • Whitepapers

    • Landing pages

Takeaways

Through this client, I gained valuable experience in crafting compelling copy for complex technical products in the financial services sector. I learned the importance of understanding the target audience, tailoring messaging to their unique needs, and using data-driven insights to optimize content performance.

By focusing on user-centered design and clear communication, I helped launch successful products that have made a significant impact on the market.