UX Designer + Storyteller
 
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DEFINITION(s)

n. she/her. enfj. designer. wordsmith. problem-solver. team player. creative leader. globetrotter. eldest daughter energy.

 
 

What I do

My friends and close colleagues call me Mash (pronounced mosh like in moshpit), short for Mashia (maa · she · ah). Now that we got that out of the way, it’s nice to “meet” you.

I’m a NYC-based copywriter and content designer specializing in human-centered user experience design and strategic copywriting. My values are rooted in the wild notion that its the people who make the product. And businesses should revolve around the people they serve.

After graduating college with a Bachelor’s in Business, majoring in marketing, I jumped into the wild world of ad agencies. This is where I’ve built 7 years of experience working with a range of clients—from SaaS and fintech to pharma and everything in between—delivering countless user experiences and campaigns.

More recently, I acquired a certification in UX design, a valuable upskill that has tremendously helped shift my perspective to be more holistic and empathetic to the people interacting with my words and designs.

 

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My sweet spot is at the intersection of storytelling, content strategy, and intuitive UX design. I love working with visionary teams who put their users first to deliver experiences that matter while driving real results.

Outside of my day job at an international marketing agency, you can find me eating my way around New York City, reading fiction, joining run clubs, and planning future travels with my partner.

 

Empowering small businesses through freelance work

 
“…Here’s the hard part. You must please the customer and you have to do it in a few seconds.” I came across this grand copywriting lesson straight from the pages of Luke Sullivan’s Hey Whipple, Squeeze This. In the b
If there’s one thing I’ve learned in the last few months, it’s this: Ya girl needs to REST in order to function—especially as creatives. Overworking will absolutely lead to burnout…every. single. time. And burnout is
Showing off some Brand Photography & Art Direction work for @belsisjewelry ✨✨✨ The Vibes: Alluring, Bohemian, Spunky Belsi’s jewelry tells the brilliant and resilient stories of Southeast Asia’s bold and inquisitive women. The dis
I lost count on how many times I’ve referenced this quote. At least a couple times a week 🥲 Some clients/business owners truly believe their product is for everyone. It’s not. If I’m not in the market for a watch — no matt
Introducing @shopkhokhar 💅🏾 ✨BRAND REVEAL✨ Hoping to make a real impact in the world of nail health, we crafted an honest message: How many women (and men) are secretly living with nails that have been destroyed by the harsh practices of our b